You and your eyeshadow!
(I'm saying that in the 50's PSA voice.)
It's important to understand something about makeup, specifically wacky colour makeup. The results of your makeup fun are very (unfortunately) dependent on your physical self. As in, face shape, eye shape, hair colour and most importantly skin colour.
Sadly, while darker skin tones look much healthier, they tend not to like big bold wacky colours as much and can make some colours muddled or harder to see. For this reason, if you have darker skin, even as tan as caramel coloured, I would recommend trying out colours on a day when you have time to take off your makeup in case you don't like the way they look. The reason is simple, really. Think of pale skin tones are like a blank piece of paper. Colours show up no problem, with fewer layers, right? Well, add even my pink-tinted skin tone and already the colours start looking a little different. If you've got tan, olive, or mocha tones, the colour become harder and harder to stand out on their own because they're mixing with your base tones. Using you typical eyeshadow will be difficult.
It sucks, I know. I'm absolutely jealous of my friend Columbia's skin because it's just über pale with no real tint or tone. Coloured shadow comes out like a freaking crayola rainbow on her skin. And she takes full advantage. East Asian genetics have it the best in this department.
But an easy remedy for this is creme shadows. The right creme shadow applied correctly and darker skin tones are the best at making colour pop.
Rest assured, those teals and mauves would not look that good on my pale pink skin. I'd look more like a washed out baby.
The majority of people are not walking crepe paper. So thankfully, the makeup industry is finally starting to cater towards medium and darker skin tones when it comes to rainbowed shadow. Tan has been the in for awhile, but now that it's becomes more acceptable to have bright eye makeup, they're catching on to the need for stronger pigments instead of the weak shadows that your typical drugstore brand would produce.
But, if you're like me and have weird tinted skin, or like the majority of people out there and have some real colour to your skin, then the brand I recommend the highest is Urban Decay. They have all manner of colours and materials. The cremes work well, but even the shadows are amazing.
Hair colour comes into play because darker hair tends to work better for bold makeup choices. Since my hair is blonde, I sometimes look washed out when I try to use lighter colours.
Ignoring the colours, look at the different shapes of the eyes. Some shapes just show off colour better than others. For instance, closed, to first, second, fifth, and last, going across horizontally, would show off colours the best. Open-eyed, seven, ten, and eleven, are the least favored shapes in terms of showing off bold makeup.
Of course, none of this means you can't or shouldn't have fun with your makeup. And there are certainly ways to cater to your specific eye shape. I only mention any of the above in the hopes that it will explain why your eye shadow might not look the same as mine, either better or worse. My skin/hair/eye shape are not ideal, but I work with mine the best I can and since I am sort of in the middle, I'm hoping that the way I do my eyeshadow will be more universally helpful to people.
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